Star Wars: Squadrons Is Only $40

Top EA executives detail why this year's Star Wars: Squadrons is priced at $40 instead of $60 or $70.



EA has explained why Star Wars: Squadrons--which launches on October 2 for PC, PlayStation 4, and Xbox One--will cost only $40 at launch, much lower than most big-budget games currently releasing on consoles and PC. According to COO and CFO Blake Jorgensen, the game doesn't have the same breadth of content as other more expensive games, as it is more focused on a specific experience.


"We always look at the games and we want to make sure we are providing the greatest value for our players," Jorgensen said. "And, you know, games all have [a] different scale, and most of our games right now have [a] huge scale. We designed [Squadrons] to really focus on what we heard from consumers, which is one of their greatest fantasies, and that's to be able to fly an X-Wing fighter, a Tie Fighter, and be in a dogfight. And so it doesn't have the breadth of some of our games, but it is still an incredible game, and so that's why we chose to price it at a slightly lower level, to also allow access to as many people as possible who have that Star Wars fantasy.



Comments