Star Wars: Squadrons Is Only $40
Top EA executives detail why this year's Star Wars: Squadrons is priced at $40 instead of $60 or $70.
"We always look at the games and we want to make sure we are providing the greatest value for our players," Jorgensen said. "And, you know, games all have [a] different scale, and most of our games right now have [a] huge scale. We designed [Squadrons] to really focus on what we heard from consumers, which is one of their greatest fantasies, and that's to be able to fly an X-Wing fighter, a Tie Fighter, and be in a dogfight. And so it doesn't have the breadth of some of our games, but it is still an incredible game, and so that's why we chose to price it at a slightly lower level, to also allow access to as many people as possible who have that Star Wars fantasy.
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